Apple criticized for the way it incites negative campaigns against flash

Last week one appeared on the Internet article in which we were presented with the fact that using the flash on a new generation MacBook Air leads to the loss of 30% of the battery autonomy. As a result of this article, Adobe was subjected to a media attack in which the company was accused of not doing enough diligence to solve the problems that flash constantly causes users. The CEO of Adobe came out this week to attack accusing that Apple incites and tacitly approves these campaigns to denigrate the brand of the Adobe company. Moreover, Kevin Lynch claims that the HTML 5 promoted by Apple would have exactly the same effect on the battery if the respective content should be displayed using the standards promoted by Apple during this year.

"It's a false argument to make, of the power usage," Lynch explains. "When you're displaying content, any technology will use more power to display, versus not displaying content. If you used HTML5, for example, to display advertisements, that would use as much or more processing power than what Flash uses."

Lynch said several studies have already confirmed Flash's higher battery life, and also argued that HTML5 had far less reliable playback.

It is true that Apple started a war with flash a long time ago, but the reason for this war could be based not on the "good of the users" but on the fact that a few years ago flash replaced quicktime as the standard rendering of web content. This would have "marked" Steve Jobs so strongly that the entire campaign against Adobe aims to reinstate Apple's standards at the top of the web content publishers' preferences. On another note, flash has many, many bugs and requires far too many resources to run efficiently, so from my point of view we should turn our attention to something new and better, but maybe not HTML 5.