The effect of the discount offered yesterday by Vodafone for the iPhone 4 terminal

On Thursday, December 16 at 23:50, Vodafone publishes the offer for the iPhone 4 terminal, probably one of the most desired terminals in the operator's current offer. A few minutes after the publication of the offer, the first signs of dissatisfaction with the prices charged by the operator appear, however launch it takes place in a rather cheerful setting at the shop in Bld. Magheru. After a weekend, in which probably those in the management of the operator read the negative vibe coming from most online social media, Vodafone announces that reduced the purchase price of the iPhone 4 terminal with €50 and €100, respectively, but the subscriptions remain the same.

Now the interesting part begins, although Vodafone has reduced the purchase prices of its terminals apparently below those of the competition, in reality the subscriptions are the most expensive and the final price of the terminal is approximately 20% higher than Orange/Cosmote. This theory only applies to the 39/59€ subscriptions from Vodafone where, due to the expensive subscriptions, the final price is much higher. In the case of the €19 subscription, the difference between the final price of a terminal bought from Vodafone vs one bought from Cosmote is only €2 in favor of those from Cosmote. The purchase prices of those from Vodafone are only a few tens of lei lower than those of Cosmote, but at Cosmote you have factory unlocked terminals, so my opinion is that the offer is better at Cosmote.

Leaving aside the "battle" about prices, let's think a little about the customers who stood in the cold on Thursday night to purchase an iPhone 4 terminal/placed orders in the Vodafone online store for terminals at prices 50/100€ higher than those who do it today. Will Vodafone offer them any kind of compensation due to this reduction? Possibly, that would be logical and I think Vodafone will do it. Will Vodafone suffer from this move? Probably yes, they had a wrong offer and tried to correct it without taking into account the people who have already purchased the respective terminals. To be honest, I think that the problem of those from Cosmote with decoded terminals sold as factory unlocked, which in the end turned out to be the fault of those from Apple, pales in front of the move made by Vodafone.