Cydia is the largest offline store of applications/tweaks/themes/icons in the world. Every day around 1.5 million iDevice owners access Cydia to install some of the thousands of packages available in the several hundred existing repos. The popularity of Cydia has grown directly proportional to the popularity of jailbreaking and iDevices, and some companies are already thinking of investing in advertising campaigns run through Cydia repos. The image above was specially made by Toyota to promote a car, the theme is called Scion 2011 and is available in the ModMyi repo where the Toyota campaign is also running.
Almost 15 million iDevices are jailbroken today and for a company like Toyota an advertising campaign addressed to a select number of users with money represents an opportunity worth trying. This is just the beginning because in the future other companies will stop spending tens/hundreds of thousands of dollars on applications or campaigns through iAds when they can run similar campaigns through the Cydia Store or on other sites but for less money.
