For a company like Apple, the image represents a very important asset in the struggle to maintain a good position on the smartphone and tablet market. We all have to admit that Apple has very good PR and marketing teams and that without them iDevices wouldn't have gotten very far and Apple wouldn't have earned so many billions of dollars either. Now the company wants to raise the baton a little through engagement to PR experts from Activision and Nintendo, 2 companies producing games for various platforms. Gaming on iDevices has grown enormously in recent years and some even speculate that iDevices will end up surpassing consoles in a few years.
Whether it will be like this or not, we will see in a few years, but the managers of the PR teams from Activision and Nintendo that Apple hired will have as their main objective the attraction of game developers on the iOS platform. To be honest, it is not even that difficult to fulfill this mission considering that the platform itself is very attractive and generates considerable income. Leaving aside the pecuniary arguments, Apple shows a great interest in developing gaming on iDevices and probably awaits us some beautiful surprises in the future.
