In case you didn't know, everything you do on the web is recorded by the companies that publish advertising banners on websites. Whether we're talking about Google, Yahoo or other smaller advertisers, everyone's banners record the sites you enter, the pages you visit, etc. Everything is done with the idea of learning the habits of a user and displaying the right ads for him so that the user clicks on the ad and buys a product/etc. Apple a implement in the Mac OS X Lion version of Safari, there is an option called "do not track" which should stop advertising banners from following our activity on the Internet.
The tool is included within the latest test release of Lion, a version of Apple's Mac OS X operating system that is currently available only to developers. The final version of the operating system is scheduled to be released to the public this summer. Mentions of the do-not-track feature in Apple's Safari browser began to appear recently in online discussion forums and on Twitter. Do-not-track tools in browsers automatically send out messages to websites and online-advertising networks requesting that users' movements around the Web not be tracked. The system will only work if Web companies agree to respect people's tracking preferences.
Sounds good doesn't it? An option that, once activated, will block everything that means traffic tracking done by us, etc. In reality, this option ONLY works if advertisers take it into account. In practice, the browser says that it does not want its movements to be tracked on the net, but the advertiser can ignore this request and go about its business. Do you think that advertisers will do as Apple wants and stop cataloging user activity? I think not and that's why this "do not track" function is absolutely useless at the current stage.
The version of Safari that contains this option will only be available with Mac OS X Lion.
