Probably a month and a half before the actual launch of the iPhone 5 terminal in Apple stores, a British man made a tent in front of the Apple Covent Garden store in London, being the first to stand in line for the purchase of an iPhone 5. Before you say that it is about a madman who was bored at home, I inform you that the man is a marketing director at a company producing applications for iPhone and everything he does is an advertising campaign. In the last few days he received camping equipment worth £800, free food from some prestigious restaurants in London, sanitary products plus a £20.000 Chevrolet that he can use whenever he wants.
The 29-year-old has been given everything from scented candles and aftershave to use of a £20,000 Chevrolet car, £800 worth of outdoor gear and food from top restaurants. The freebie grabbing is part of a publicity stunt while he camps outside London's flagship Apple store to be first in line for the new iPhone 5 later this year. Rob, from Coventry, made headlines two years ago when his design for an iPhone application was chosen for a competition. He quit working as a binman three weeks ago to work full-time as a marketing executive for Medl Mobile, which makes apps for Apple phones.
The man receives every day products from various British companies that want to promote themselves through him. The idea is interesting and probably the experiment is a real success and some may wake up overnight that it would be good to do exactly the same thing to be treated as "kings" by companies eager for publicity.
