In the online edition of the prestigious Forbes magazine We find a top of the most innovative companies in the world, a top in which Apple ranks only in 5th place, but ahead of Google and Microsoft. The first 4 places were occupied by: Salesforce.com, Amazon, Intuitive Surgical, and Tencent Holdings and Apple was placed in the 5th position compared to Google which occupied the 7th position. In the same top, the Microsoft company was only ranked 86th, a position that does not really show the reality in connection with the company's success in recent years.
Questioning allows innovators to challenge the status quo and consider new possibilities; Observing helps innovators detect small details—in the activities of customers, suppliers and other companies—that suggest new ways of doing things Networking allows innovators to gain radically different perspectives from individuals with diverse backgrounds; Experimenting prompts innovators to relentlessly try out new experiences, take things apart and test new ideas; Associational thinking—drawing connections among questions, problems or ideas from unrelated fields—is triggered by questioning, observing, networking and experimenting and is the catalyst for creative ideas.
If you are wondering what were the main criteria on the basis of which Forbes made this top, then I will tell you now that sales, profitability, company growth, market share, the "buzz" generated by the company or these products and a few other criteria they gave us this order of international companies. I don't know how many people have heard of the companies Salesforce, Intuitive or Tencent, so maybe the Forbes list shouldn't be called World's Most Innovative Companies ci USA's Most Innovative Companies.
