Probably some of you still don't know why in the 70s the co-founders of the Apple company chose this name for the entity whose products we use today. For the biography written by Walter Isaacson, Steve Jobs stated that the name Apple seemed appropriate to him after a visit to an apple farm and he considered that Apple is a fun name, full of spirit and that will not intimidate anyone. Then he was on one of his diets based only on fruits and that's how the name of the company was chosen after a simple fruit.
On the naming of Apple, he said he was "on one of my fruitarian diets." He said he had just come back from an apple farm, and thought the name sounded "fun, spirited and not intimidating."
If he had imagined then how far he would have reached today, he probably would have chosen a different name, but now everything seems so appropriate. In the authorized biography about Steve Jobs, we will find out more interesting things about the Apple company, but to acquire it you have to take out of your pocket at least $17 only on the book.
