I think that application developers from Romania and the whole world should take over the "success" model of the developer of the iA Writer application who discovered that reducing the price of the application will not lead to a decrease in the profit generated by sales. The developer has the application available both in the App Store and in the Mac App Store, at different prices of course. In the App Store he decided to reduce the price of the application from $5 to $1 and found that the revenue generated by the application remained the same, he now sells 5 times more applications.
What I expected was that at a certain point the price change would impact the sales profit positively or negatively but it never did.
I'm happy to be able to offer iA Writer to more people without losing too much money (see below), but I'm still puzzled: It seems that cutting the price is a way to increase exposure without affecting profit. Either the app store is rigged, or the market seems to magically decide in its invisible head quarters how much money is going to be spent on an app. (I don't think that the app store is rigged).
In the Mac App Store he did exactly the same thing, this time cutting the price in half from 10 to 5 dollars and the receipts remained unchanged. Practically everything that the developer has applied is not new, it has been used by traders for hundreds of years and yes, it has good results. A price reduction will not necessarily lead to a reduction in income, nor to an increase in income, but it should bring you exactly the same money, but the user base of your application will increase exponentially. By selling 5 times more applications, the iA Writer developer ensures that his work is tested and perhaps appreciated by more and more people, and this will help him in the future when he decides to launch other applications in the App Store.
The truth is that Gameloft, EA Games and other big game producers have already "caught" the idea explained here, that's why we see more and more promotions for the games released by them.
