[youtube]http://www.youtube.com/watch?v=5qcmCUsw4EQ[/youtube]
Last Sunday we showed you the advertising spot above in which we have the personal assistant Siri presented as a helper of Santa Claus in his mission to bring gifts to children all over the world. Conformable a study made by an American company, Apple's advertising spot ranks first in the list of the best advertising spots made for the winter season of 2011. The advertising spot was "judged" based on the following criteria: relevance, ability to to convince users to buy the product, attractiveness, etc.
On average, Apple's advertising spot scored 8% higher than that of other competitors' ads, so this year the Cupertino company did exactly what it needed to do to convince consumers to buy the iPhone 4S. The interesting part is that the advertising spot was cataloged as being better than those of companies such as Coca-Cola, Nintendo, Duracell, etc. If the advertising spot will have the expected effect, we will find out only next month when the financial results for Q4 2011 will be announced.
