This week the CEO of Ferrari, Luca di Montezemolo, gave a speech in front of Stanford University students, but to meet you with the members of the management teams of Google and Apple. The CEO of Ferrari had a two-hour meeting with the CEO of Apple, Tim Cook, but no one knows what the two discussed, although the chances that a possible collaboration was born there are small. Apple and Ferrari sell products from different categories, although both put a lot of emphasis on design, so you never know when we might have a Ferrari Mac, iPhone or iPad.
Passion was also the golden thread at the friendly meeting with Tim Cook: "I was impressed by his availability and openness," Montezemolo said leaving the headquarters after a 2-hour face-to-face meeting. "We're building cars, they build computers. But Apple and Ferrari are connected by the same passion, the same love for the product, maniacal attention to technology, but also to design."
Tim Cook wanted to see the FF from close up, Montezemolo used to drive to Cupertino, admiring the shapes and the interior of the 4-door 4×4 from the Prancing Horse, excited about the sound of the 12-cylinder engine. Excitement Ferrari has always been stimulating all over the world and also here in Silicon Valley.
