Rumors published in the press can do a lot of harm to a company and the same thing happened the other day with Samsung because they they recorded a 6% drop in the value of shares following the publication of a rumor in a Taiwanese publication. The 6% drop in the share price represented a $10 billion drop in the stock market value, so the rumor seriously affected the company. That rumor said that Apple would have placed a huge order with a competing company of Samsung for DRAM memories that would be used in the American company's products.
Shares in Samsung Electronics Co slumped more than 6 percent on Wednesday, wiping $10 billion off the electronics giant's market value, on a report that Apple placed huge chip orders with troubled Japanese chip rival Elpida. Taiwan's DigiTimes, an online trade news site, reported that Apple recently placed large mobile dynamic random access memory (DRAM) orders with Elpida's 12-inch plant in Hiroshima, Japan, securing around half the total chip production facilities. It cited unnamed industry sources in its report, which hit shares of major chip suppliers to Apple.
That rumor suggested that Apple would have contracted half of Elpida's factories to build these DRAM memories, and it wasn't just Samsung that was affected, as Hynix saw a bigger drop in stock value. Basically, a rumor that is probably false has seriously affected two big companies and of course no one knows what Apple's intentions are. Currently, rumors of this kind can seriously affect a company, and Samsung and Hynix are the best examples.
