Apple is the most valuable company in terms of stock market capitalization, but the company's brand also turns out to be the most valuable globally. Annually those from BrandZ I'm doing a study to discover which are the most valuable brands in the world and this year the Apple company ranks first again. The Apple brand is worth no less than 183 billion dollars, up 19% from last year and practically represents a third of the value of Apple's stock market capitalization.
In the top 10, Apple is accompanied by IBM, Google, McDonalds, Microsoft, Coca Cola, Marlboro, AT&T, Verizon and China Telecom, but only the brands of the first three companies are worth more than 100 billion dollars. The iDevices and Macs produced by Apple have generated the immense popularity that the company has at the global level, and this popularity translates into an enormous value of the brand. In the future, the value of the Apple brand will increase as the company opens more stores in countries where it is not present, and maybe in two years the brand will be worth more than 200 billion dollars.
