In March of this year, Apple released two new iPad models, the iPad 3 tablet with Retina Display, A5X processor, better camera, etc., and an updated version of the iPad 2 Wi-Fi Only 16 GB which has a processor built using a different manufacturing process. After the launch of the iPad 3, the new version of the iPad 2 Wi-Fi Only 16 Gb has become cheaper by $100 in the US, a few tens of euros in the rest, and it seems that it still generates very good sales, according to Consumer Intelligence Research Partners (CIRPs).
The lower price of the iPad 2 seems to be attracting many new buyers, and bringing thriftier customers into the fold. In contrast with how customers behave when Apple launches new iPhone models, our data suggests that a lot of iPad buyers bought iPad 2s right up to and after the launch of the new iPad.
The new price of iPad 2 is so attractive for customers that this product he summed up 41% of the tablets sold by Apple between March 16 and April 30. Practically, iPad 2 still represents a very large part of the sales generated by Apple and making a comparison with global sales of tablets, we can conclude that at the moment iPad 3 competes with iPad 2 and only then with other Android tablets. Through the iPad 2, Apple managed to attract some of the consumers who did not have the money for a $500 iPad tablet and there are good chances that in Q2 2012 the market share of the iPad will grow thanks to this strategy.
