In 2010 AT&T, Apple's exclusive partner for the sale of the iPhone in the US, decided to contact the people from RIM to develop a smartphone that will reduce the popularity of the iPhone. The mobile phone operator was worried about the fact that the iPhone is extremely popular and gives those from Apple the power to manipulate the operators however they want, and this vision was also shared by Verizon which tried to collaborate with Vodafone and RIM in the same purpose. Of course, no RIM smartphone managed to generate higher sales than the iPhone and now this is impossible for the Canadian company to do.
It is still interesting that AT&T, Apple's traditional partner, wanted to obtain a major advantage over Apple, a sign that there is not such a harmonious collaboration between the two companies. At the moment, only Samsung has managed to steal customers from Apple, but we are not talking about something that affects Apple a lot because the iPhone is selling better and better all over the world and Apple is becoming more and more powerful .
