Last night Apple announced that it sold tens of millions of iDevices, millions of Macs and recorded 35 billion dollars in revenue, of which 8.8 billion dollars represent profit. Considering that compared to Q1/Q2 2012 sales decreased, many were quick to say that Apple has problems, that its iDevices are no longer interesting, but in reality we are talking about a consistent increase compared to the same period of the year last. Compared to Q3 2011, Apple recorded an increase in sales on all fronts, but the same increase applies in the case of receipts/profit.
It is true that Apple reported lower results than those estimated by it or by American analysts, but even so the company is growing compared to the same period last year, and the decrease compared to the previous fiscal quarters is perfectly normal considering that we are in the middle of summer and iPhone 5 it will be launched in just a few months. In front of these results, American analysts "panicked", the value of the company's shares quickly dropped by several tens of dollars, but in the trading session after the stock market closed, things returned almost to normal, because Apple is not a company with problems .
The increase compared to the same period last year is high, the decrease compared to previous fiscal quarters is normal because, basically, a company cannot be growing all year.
