For a company, the brand is one of the most important components because it generally motivates consumers to purchase certain products. The power of a brand can also be measured by its value, and at the moment the Apple brand is worth between 33.5 and 183 billion dollars. In the image above you have a graph in which the values of several very important brands are compared and you notice that they are presented with different values.
The most valuable brand in the world, according to WPP PLC's Millward Brown, is Apple Inc., worth $183 billion—nearly a third of the company's market capitalization of $581 billion.
Omnicom Group Inc.'s Interbrand, however, judges Apple's brand as worth only $33.5 billion, or eighth, behind such names as MicrosoftCorp. (ranked third at $59 billion), International Business MachinesCorp. and Coca-Cola Co. (first at $71.9 billion). Interbrand notes its estimate of Apple's brand value has risen.
Those from Wall Street Journal they made the graph above and they claim that the value of a company's brand is different depending on the questions you ask the various agencies that deal with estimating their value. Practically, it is very difficult to put a price on a company's brand and all these estimates have a very large margin of error, but in the end they do not really influence in one way or another the way the company evolves on the stock market, for example. The Apple brand is worth between 33.5 and 183 billion dollars, but no one can know exactly how much.
