CSR Racing, a game presented by Apple during WWDC 2012, generates for its developers 12 million dollars monthly although it is available for free in App Store. CSR Racing is a drag racing game built on the freemium model and the millions of users who use it every day spend impressive amounts of money. $400.000 is generated daily by this title according to the president of the developer company and here we are talking about a game with real success.
This is people organically downloading the game. We're creating an experience that people want to download, share with their friends and show it to people. We don't have to play this game of buying users and spending a lot of money per user to get people into the game.
9 million dollars remaining for the developers after Apple takes its 30% share and considering that CSR Racing has been available since June in the App Store, you can imagine that the developers collected almost 20 million dollars from the game. The title is available on both platforms iOS, as well as on the platform Mac OS X and proves that a well-made game can become extremely popular with the help of Apple and a well-thought-out marketing strategy.
-
CSR Racing
Free
Description: Race your dream car in the ultimate test: a drag race along deserted city streets. CSR Racing combines stunning, high-fidelity graphics with addictive gameplay to create a new type of racing experience.
Upgrade your Audi R8, BMW M3 or Chevy Corvette wit...
