If you are waiting for a television produced by the Apple company, then you may have a long wait because vice president Eddy Cue he reiterated, in an interview, the fact that Apple does not enter markets where it cannot do whatever it wants. One such market is that of televisions where the main impediments are bad UIs and the obligation to buy TV subscriptions with content we don't need. Cue says that Apple could "revolutionize" the TV UI, but if it can't give users the content they want, then the solution would be incomplete and inconvenient for Apple.
Relative to the television market, Eddy Cue, Apple SVP of Internet Software and Services, reiterated the company's mantra that it will enter markets where it feels it can create great customer experiences and address key problems. The key problems in the television market are the poor quality of the user interface and the forced bundling of pay TV content, in our view. While Apple could almost certainly create a better user interface, Mr. Cue's commentary suggested that this would be an incomplete solution from Apple's perspective unless it could deliver content in a way that is different from the current multichannel pay TV model.
Many analysts said that Apple will release a TV by the end of this year or the beginning of next year, but for now those from Cupertino deny these rumors and they were right. It was said that Apple will present a TV at WWDC, this did not happen and until the end of the year the chances of seeing such a product are quite small.
Unfortunately for Apple and for consumers, acquiring rights for traditional broadcast and cable network content outside of the current bundled model is virtually impossible because the content is owned by a relatively small group of companies that have little interest in alternative models for their most valuable content. The differences in regional broadcast content and the lack of scale internationally also create significant hurdles that do not seem possible to cross at this point.
