The App Store is a kind of jungle partially controlled by Apple, which decides what goes in and what goes out of its store, but that doesn't stop many people from targeting users or publishing applications that copy either the functionality or the appearance of other popular titles. Although many people complain about the abuses committed in the App Store, Apple is moving hard, but it has finally taken note of the applications that copy the icons of other popular titles. In this case it is about the application Clear, published last year, for which there are enough copies in the App Store, but Apple forces their developers to differentiate them from the original application, at least by the icon.
Traditionally, Apple has steered clear of protecting app trademarks which has resulted in a lot of copycat apps hitting the store. It appears this policy has changed and Apple is taking a much more proactive role; rejecting apps which attempt to mislead users by aping successful apps' trademarks. In short, Apple is helping to protect real developers from being ripped off. This is a good thing.
The developer who copied the Clear app announced on the blog or the change in Apple's policy and I hope that through this others will see his applications and ignore him completely. It is good that Apple is starting to corner the developers who shamelessly steal the work of others and I hope that in the future they will check the applications much more carefully because the original developers suffer, and together with them suffer the users who pay a lot of money for fake applications. Apple knows very well what it means to have your work stolen, so it will probably improve its methods of discovering such developers who, in my opinion, should be permanently excluded from the App Store.
