Staying in a shadow cone after the attention was taken off the process in which it was proven that he copied the iDevices, those from Samsung are looking for attention again threatening the new iPhone 5. For Samsung, all the legal battles with Apple were aimed at obtaining an important, negative notoriety in the end, but that matters too little. A South Korean publication cites sources inside Samsung who claim that Apple will be sued as soon as iPhone 5 will be launched on the market, all because Apple would infringe Samsung's patents related to technologies LTE 4G.
It's true that Samsung Electronics has decided to take immediate legal action against the Cupertino-based Apple. Countries in Europe and even the United States - Apple's home-turf - are our primary targets. Apple claimed the existing 3G-related patents are standard essential patents (SEPs) according to our earlier commitment to the FRAND (fair, reasonable, and non-discriminatory) terms. But the story is totally different when you talk about LTE patents. These are new and highly valued.
Last year, Samsung tried the same thing with the iPhone 4S, but Apple held licenses for the patents invoked by the Koreans, and this year the situation will most likely be identical. Advertising is important for Samsung, even if in the end the company is seen in a negative light by many people, the important thing is that people hear about it and eventually buy its products or avoid them.
