In an interview given to the famous publication "Wall Street Journal", the CEO of HP, Meg Whitman, said that Apple taught him that product design is very important. Whitman claims that HP has failed to keep up with the innovations of recent years and hopes that soon the company will surpass Apple in terms of setting trends on the laptop market. HP is going to launch a new generation of laptops that will be built using roughly the same color palette, smaller logos and fewer components to replicate, in part, the unibody design of Macs.
As part of her plan, Ms. Whitman is counting on better-looking PCs, hoping her company might one day rival Apple Inc. as the industry's standard bearer for sleek design..."I don't think we kept up with the innovation," said the 56-year-old CEO. "The whole market has moved to something that is more beautiful... Apple taught us that design really matters," she said. "I think we've made a lot of progress.
HP tried to "steal" from the market share of Macs in the past, it was accused of copying their design, but in the end it seems that it failed to surpass Apple where it matters most, popularity .
