Tablet iPad Mini it will be available at prices at least $130 higher than those of the competition, Apple surprising quite a lot of people when it announced how it will market the tablet. Some of the analysts say that the price is too high, some say that the price is too low, but the vice president of Apple, Phil Schiller, says that the price is good. What is Schiller based on? On the fact that competing Android tablets offer a poor user experience and on the fact that many consumers are willing to pay a premium price for a product that theoretically should offer them a premium experience.
The iPad is far and away the most successful product in its category. The most affordable product we've made so far was $399 and people were choosing that over those devices. And now you can get a device that's even more affordable at $329 in this great new form, and I think a lot of customers are going to be very excited about that. Others have tried to make tablets smaller than the iPad and they've failed miserably. These are not great experiences.
Even during the presentation conference of the iPad Mini, a comparison was made between the tablet and the Google Nexus 7, but the mentality of those from Apple is not new. The company has always positioned itself as one with premium products that theoretically deserve the price, and the fact that there are no good products on the market from a competitive point of view has given them the opportunity not to give up on everything they have done so far. The truth is that Android tablets do not convince the world, the truth is that for now the iPad tablet has no rival, and the launch of the iPad Mini will, most likely, decimate the competitors with a 7-inch screen.
