It has been rumored for more than a week that Microsoft intends to produce a series of smartphones running Windows Phone, and some recent statements by the company's CEO partially confirm the information. To begin with, he says that iPhones are too expensive, which is true, especially outside the US where a terminal of this type has prices that easily exceed $1000. Continuing, Ballmer talks about Android not being built to be in the user's interest, and is often attacked by malware, which is completely true.
The ecosystem of Android is a little bit wild, from an app compatibility perspective, a malware perspective... maybe in a way that's not always in the consumer's best interest... conversely, the Apple ecosystem looks highly controlled, and by the way, quite high priced . The fact that we live in a country where almost every phone is subsidized, you may forget it. But I was in Russia last week where you pay $1000 for an iPhone.. you're not going to sell that many iPhones... The question is how do you get the quality, but maybe not the premium price. A controlled, but maybe not quite as controlled ecosystem.
The statements are made before a possible announcement regarding Microsoft's development of Windows Phone smartphones, Ballmer saying that Microsoft cannot ignore the possibility of developing terminals of this kind. At the moment, Microsoft is keeping Nokia alive with the Windows Phone line and if it were to produce its own devices, then the Finnish company would be the first victim, but it remains to be seen what those from Redmond will do.
Do I anticipate that our partners will build the lion's share of all Windows devices over the next five years? The answer is, absolutely," Steve Ballmer said at a tech industry event in Santa Clara, California, on Wednesday.... "With that said, it is absolutely clear that there is an innovation opportunity on the scene between hardware and software and that is a scene that must not go unexploited at all by Microsoft.
