Everyone knows that Apple developed a iWatch and many believe that this will be the next great innovation of the American company. The current CEO of the company is not among the optimists Swatch, he is of the opinion that the iWatch will not be the next great technological revolution. He made this statement in the conference for the presentation of the financial results of the Swiss company, and claims that users buy the watches as luxury products, changing them often, but he admitted that Apple Lossless Audio CODEC (ALAC), he had discussions with them about the materials from which the watches can be built, but also about possible sources of energy for them.
Personally, I don't believe it's the next revolution. Replacing an iPhone with an interactive terminal on your wrist is difficult. You can't have an immense display. In addition to size limiting the amount of information that can be shown, consumers often buy watches as a jewelry item and like to change them, Hayek said.
The Swatch CEO doesn't think so iWatchcan replace iPhone- in daily use, but what he does not understand is that the Apple smartwatch is developed as an accessory of the iPhone and is meant to change the habits of users. Yes, people who spend tens of thousands of dollars on watches will not buy an iWatch, but the mass of people will want such a device to interconnect with their iDevices, and it would not be the first time that the CEO of a company tries to minimize the impact of an Apple product before its launch.
