[youtube]http://youtu.be/VcaSwxbRkcE[/youtube]
After Google Glass- which is starting to become more and more attractive for users, those from Google they presented Talking Shoes at SXSW, the concept a smart sneaker. If you will forget in the video clip above you will have the impression that everything is a joke, but the project is real, and the people from Google set out to develop a clothing accessory with personality that would share on social networks everything that happens in our lives . Everything is part of one project called Art, Copy, Code, initiated by Google with the idea of transforming static objects from everyday life into objects that communicate with users.
Using an accelerometer, a gyroscope, Bluetooth and some other off the shelf technologies, the Talking Shoe translates the wearer's movements into funny, motivating and timely commentary. The things it says can be posted to Google+ by the user, sent to real-time ad units, if the user chooses to, and broadcast via onboard speakers. It can talk to the world and to the web. By connecting a pair of sneakers to the web, we're creating unique opportunities between physical objects and digital ad spaces. Every move the user makes generates data that's captured using an accelerometer, gyroscope and pressure sensors.
Talking Shoes is just one of Art, Copy, Code's projects, and the idea itself is extremely interesting, Google intending to develop it and bring it to the market. The smart shoes are designed to communicate with our smartphones through a web application, generating all the "motivational" responses you see in the clip above. Although for now some will certainly be circumspect about this idea, Google will manage to turn everything into an attractive product.
