Thorsten Heins is the CEO of Blackberry for several months, and under his leadership the company seems to be recovering from the financial crisis it is in. In an attempt to attract a little attention from the world, the young CEO of BlackBerry says that iPhone- is an old device with an old interface, still kudos to Apple for its development. He claims that the current terminals BlackBerry are better than iPhones in terms of multitasking, and the terminal manufacturers claim Android they have long surpassed Apple, and the American company has to launch new iPhones at somewhat shorter time periods.
"Apple did a fantastic job in bringing touch devices to market... They did a fantastic job with the user interface, they are a design icon. There is a reason why they were so successful, and we actually have to admit this and respect that," Mr Heins said. "History repeats itself again I guess... the rate of innovation is so high in our industry that if you don't innovate at that speed you can be replaced pretty quickly. The user interface on the iPhone, with all due respect for what this invention was all about is now five years old."
The only area in which Heins claims that Apple has a product that dominates the market is that of tablets, where no competitor is good enough to dethrone iPad tablets. Basically, Heins is trying to get noticed by attacking Apple, one of BlackBerry's most important competitors, but that does not mean that he is completely wrong. I told you today that Apple needs some changes, now it remains to be seen if it will make them or not.
Mr Heins said one area that the new BlackBerry phones had surpassed the iPhone was in the ability to multi-task – running multiple apps at once – meaning that users could work in the same fashion on their smartphone as they liked to on a laptop. Along with Samsung, other phone makers, like HTC and Nokia have also impressed industry watchers with the quality of their top-end smartphones, leading to questions about whether Apple needs to speed up its release cycle of new iPhones. "The point is that you can never stand still. It is true for us as well. Launching BB10 just put us on the starting grid of the wider mobile computing grand prix, and now we need to win it," Mr Heins said.
