Mobile phone operators in Europe will give up subsidizing mobile phones

  Un recent study which focuses on the mobile phone market in Europe claims that the telecom operators in this region will definitively stop subsidizing mobile phones in a few years. It seems that in Western Europe more than 30 operators have decided to stop offering subsidies for certain categories of customers, as they are forced to choose alternatives. The alternatives are taking a loan, because the operators have replaced subsidies with financing plans, which involve taking a loan and repaying it in installments to which an interest is added.

The rising cost of devices like the iPhone means operators have to pay increasingly large subsidies to offer 'free' phones. Financing allows operators to continue offering phones for a low up-front price without subsidizing them; as an added bonus, it makes it easier to market smartphones to consumers on pay-as-you-go.

  Users are now left with the option of buying the expensive terminals at full price or taking a loan to pay them in installments, and for a long time none of the solutions is acceptable. Operators seem to be moving towards other ways of offering services, especially since in some countries the law allows customers to cancel contracts if the operator increases the prices of some services. Practically, operators will refuse to create the impression that smartphones can be purchased cheaply with subscriptions, users will have to look at the process of buying such a terminal differently, and manufacturers will be the most affected.

11 COMMENTS

  1. Nu este obligatoriu sa detii un smartphone, daca nu iti permiti. Se poate si cu un telefon ieftin, sau deloc. Umanitatea nu s-a nascut cu mobilul in dotare!

  2. Pai așa mai bine îl cumperi de la alți reselleri si te duci la ce companie vrei si îți faci un abonament ieftin sau chiar treci pe Cartela ca in ultimul timp este mai rentabila Cartela decât abonamentul !!!

  3. @lLiviu C – perfect adevarat! Doar ca la noi, e perfect normal sa stai cu chirie intr-o garsoniera in Pantelimon, dar sa ai un beemer sau un mertan (cu 500000km, dar deh) si iPhone….poporul ales..:)

  4. Pe de o parte merita pe de alta nu, pt te obliga la permanenta ceace nu e tocmai echitabil, si tot il platesti ! Daca nu semnezi permanenta e in regula. Dar merita pt am vezut la i5 25€ -24 luni sau 18 luni + abonamentul ! Ideea e ca daca nu mai iei tel subventionat sau ai telefon deja nu trebuie sa mai fii legat de permanenta !! Cea ce operatorii inca nu sau adaptat si nu le convine! Am fost la Orange si am vrut sa contractez un abonament fara telefon si bulanii ma obligau la 12 luni !!!

  5. ce s-ar face americanii daca s-ar intampla asta la ei ? aia, in majoritatea lor nu au bani de un telefon la liber si nici nu cred ca au habar de preturi. pt ei e simplu 0,100, 200 la contract de doi ani – in total vreo 2000 ii costa un telefon bun cu planul de rigoare.

  6. In Belgia exact asa stau lucrurile. Poti sa iti faci linistit abonament de 60 de euro iti dau carteluta si gata. Vrei telefon au in vitrina.. Preturile normale fara nici o reducere nimic. Asa ca in Romania momentan e super dpdv asta.