iPhone 5S will be launched in the fall of this year, according to the CEO Apple Tim Cook, implying that the update of the iPhone line would not take place in the summer, as most analysts speculate. The statement was made in the framework the audio conference for the presentation of the financial results for Q2 2013 and no one knows how much truth is behind it. Apple is in big trouble because of rumors that have reduced the value of its shares and generated a decrease in sales, so Tim Cook they could only make these statements with the idea of explaining to people that no new products will be launched in the summer and that the existing ones must be purchased.
The work we do to produce truly innovative products is very hard. Challenges that we'll face in the future, but we're working very closely with our manufacturing partners and we're executing a very exciting roadmap. We don't want to be more specific, but we have some really great stuff coming in the fall and across all of 2014.
Q: Did you mention new product categories in the introduction?
A: One of our areas for growth are potential new categories.
Tim Cook stated that in the fall of 2013, but also in 2014, Apple is going to launch a series of great products, and his thinking should make the world understand that iPhone 5S, iPad 5, iPad Mini 2, iPhoneCPC cheap and probably a new range of iMacs would then arrive on the market. If Apple again crowds the end of the year, there is a possibility that the products will not register the high sales that the company expects, consumers needing periods without launches to collect the money necessary to purchase new products.
In the end it remains iWatch- which, according to Tim Cook, is part of the potential new list of product categories in which Apple is thinking of entering, but for now no one offers additional details about this product.
