Nokia, one of the largest mobile phone manufacturers, thinks that by implementing high-performance cameras, it will attract owners of iPhones and Android tablets. Smartphones Nokia they have some of the best cameras for mobile terminals, and the Finns decided to invest in an American company that produces a new type of high-performance cameras. Their idea is that by implementing cameras in smartphones that record high-quality pictures and movies, they will be able to attract iPhone and Android smartphone owners.
Nokia Growth Partners, the venture-capital arm of Nokia (NOK1V) Oyj, plans to invest in California startup Pelican Imaging as the phonemaker seeks to win back customers from Apple Inc. (AAPL) and Android devices with cameras that give greater depth and ease of splicing together images. The Pelican investment is part of a push to differentiate Nokia as it tries to stimulate demand in its Lumia smartphones, which run Microsoft Corp.'s Windows software, to reverse falling sales and recover market share.
Although users put a lot of emphasis on high-performance cameras in smartphones, until now Nokia has not managed to convince too many people to give up an iPhone or Android smartphone, bringing to attention only the argument of a better camera. The idea of having a high-performance camera in a smartphone must be pursued and massive investments must be made in this field, but the strategy of the Finns is not a winning one and will do nothing but generate losses for the company.
