iOS 7 it is a turning point for the company Apple Lossless Audio CODEC (ALAC),, is an important moment in the history of the company, a moment in which those from Cupertino make the transition from the premium operating system dedicated, to a certain extent, to a large niche of users, to a mainstream operating system, dedicated to the masses. In the iOS 7 Apple has implemented so many graphics elements and functions available in other operating systems that any connoisseur of the company's history could say that somewhere in Cupertino someone pressed the alarm button and, unfortunately, that person would not be far wrong.
iOS 7 it represents entering a different path, distancing oneself from the past, from the simple, elegant style, and moving to a "modern" style, full of kitsch, which is attractive to certain categories of people, especially those from Asia. Apple generates a shock through iOS 7, it needed such a shock to return to the attention of the whole world, but it is difficult to say whether the changes will attract even more users to the iOS platform, or will have the opposite effect. Many wanted a good part of these changes, they wanted a good part of the new functions, but now they are dissatisfied with them, the classic style of any buyer who does not know what he wants.
However, Apple did not implement these functions because consumers wanted them, no, Apple does not react to consumer demands, Apple reacts to the evolution of the market and money. For almost 2 years, Samsung has been generating much higher sales than Apple, for now it is not surpassing it in profit, but in 2 years it will equal it and easily surpass it, and those in Cupertino feel this. The shock produced by iOS 7 is a response to the way the market has evolved in recent years, it is a response to the growing demand for terminals with giant screens, colorful interfaces and useless functions, but good for marketing. Apple is based on some principles, many of them have been violated and if this year the iOS interface was trampled on, next year the idea of having a phone that can be used with one hand will be forgotten by the release of iPhone 6.
Some say that Steve Jobs he would die again if he saw what Apple did with iOS 7, but it's hard to say what exactly Steve Jobs would have done, or not done, to keep Apple at the top. Regardless of what one or the other might have done in the past, regardless of Apple's motivations for changing iOS so radically, it is clear that we must adapt to the changes or move on to another platform.
What do you think was the basis of this change?
