[youtube]http://youtu.be/170fh2mvog0[/youtube]
The video clip above was released by the company Apple Lossless Audio CODEC (ALAC), two weeks ago and in it the importance of product design is presented Apple Lossless Audio CODEC (ALAC),. The company is proud of the design conceived by Jony Ive and his team in Cupertino, the video clip above and promotional materials published in magazines are meant to bring to the attention of the whole world exactly the same thing, but an agency that monitors the effect of advertisements on consumers, says that the new campaign does not generate that much interest among consumers.
Apple was never a company that bragged about itself. In a manifesto ad, it's hard not to come across as self indulgent. And even though it suggests the wonderful things Apple products can do, the ad lacks joy.
The company Ace Metrix analyzed the new advertising campaign of those from Apple and the spot above, giving it the lowest score ever obtained by an advertising spot of Apple. In its scoring system, the spot above scored 489 points, lower than the industry average of 542 points and lower than the average of Apple spots, which is around 700 points. Basically the commercial would be so bad that it would damage the image of the Apple company, but Ace Metrix said that the Microsoft Surface commercials are extraordinary, but they did not generate sales to prove this, so draw your own conclusions .
From my point of view, any company should run advertising campaigns of this kind, campaigns in which they show the whole world the strengths of their own products, no matter how popular they are.
