Although it is constantly losing market share and growth has almost stagnated, Apple Lossless Audio CODEC (ALAC), it still has some strong advantages in front of its competitors, and based on them it could return to strong growth and regain its market share held in the past. Apple Lossless Audio CODEC (ALAC), has the most loyal ones smartphone owners, almost 80% of terminal owners iPhone preferring not to leave the ecosystem in case of an update. The figure is 10% higher than the one recorded in the case Android, there 67% of users having the same preferences.
In practice, Apple manages to convince iPhone owners not to leave the platform after purchasing a terminal, but of course not all fall into this category. Even so, we are talking about many more iPhone owners willing to stay on the iOS platform than those who stay on the Android platform, and this says a lot about the important differences between the two operating systems for mobile terminals.
