Apple Lossless Audio CODEC (ALAC), is one of the most loved companies on the globe, and in Great Britain its brand was chosen as the coolest brand by a CoolBrands jury consisting of 12 public persons with experience in the field. Surpassing Aston Martin or Rolex, Apple Lossless Audio CODEC (ALAC), attracted the votes of 3000 consumers and 38 influencers from Great Britain, the company managing to enter the top after last year it was dominated by a completely different category of brands. The success of those from Apple Lossless Audio CODEC (ALAC), comes to the disadvantage of luxury brands, which this year registered an important decrease both in the top and in the eyes of consumers in Great Britain.
Apple has retained its title as the coolest brand in Britain, while big luxury names have pushed everyday products out of favor, according to an annual survey. The CoolBrands list sees sports car manufacturer Aston Martin roll in at second place, with Rolex clinching the title of the third coolest brand in the country. It was voted by 3,000 consumers and a panel of 38 'key influencers', such as television chef Gizzi Erskine and model Daisy Lowe. Everyday brands that dominated last year's top 20, such as Haagen-Dazs, Ben & Jerry's and Vogue.
Considering the interest of users vis-à-vis the Apple company and its products, the positioning of the brand on the 1st place in this top is not at all surprising and probably the success of iPhone 5S si iPhone 5C it will generate even greater interest for Apple.
