[youtube]http://youtu.be/TRDkMMlQ8kw[/youtube]
The other day I told you that Apple Lossless Audio CODEC (ALAC), has the most valuable brand in the world, managing to surpass large companies such as Coca Cola, Google, Microsoft, IBM, BMW and not only that. In a video clip published yesterday, those from Fortune shows the evolution brand value Apple Lossless Audio CODEC (ALAC), over the years and notice that it was quite logical for this company to occupy the first position at one point or another, everything being just a matter of time. The positive evolution of the company came against the background of major changes in global trends and consumer preferences, with Apple managing to launch products good enough to attract everyone's attention.
RBI, or Role of Brand Index, is a measure from 0 to 100 of how much of that operating profit (in the eyes of an expert panel) can be attributed to the brand. Brand Strength is also measured on a 0 to 100 scale. It's defined as the "ability of the brand to create loyalty and, therefore, to keep generating demand and profit into the future." Interbrand's Brand Strength formula is secret, but it's not hard to see how Apple might score well on "generating demand into the future."
Of course, in the process of calculating the value of a brand, not only the popularity of a company or its products is taken into account, the profit generated by the company being an important factor. Making a calculation to see what percentage of the total profit can be attributed to the brand, those from Interbrand decided that the Apple brand has the ability to generate loyalty among customers, this being one of the important factors that placed Apple on first place.
