Although the company Apple Lossless Audio CODEC (ALAC), tries to keep secret the details related to the launch of the products in his stores, an employee of a Apple Store talks on a website about the work done for the launch of a product, the one in the days leading up to the launch, but also the one during the launch. In an extremely long breakdown of all the events, you can learn about everything that involves organizing and experiencing such a launch, all from the perspective of an employee of the most popular company in the world.
The whole story you can find it here.
