Based on the statistics obtained for terminal sales iPhone 5S si iPhone 5C In the USA, CIRP made some graphs to show us which are the most popular models. As expected, the Space Gray version of the iPhone 5S is the most popular, it being followed by the silver and the golden version. Considering that the star gray version was available in the largest quantities, it was normal for it to be the most popular. If iPhone 5C the blue version is the most popular and this is normal, considering that it was used in most of the promotional materials for this product. After the blue version, the white, green and pink versions attracted the attention of consumers, the yellow version being the one with the least attention from consumers.
Regarding the gender distribution of consumer preferences, we have a picture as clear as possible regarding the choices made by men and women. If iPhone 5S men mainly opted for the Space Gray and gold versions, while women mainly preferred the silver or gold version. If iPhone 5C men prefer the blue or white version, while women choose pink, green, blue and then white.
Said CIRP Partner and Co-Founder Mike Levin, "iPhone 5S and 5C colors seem to confirm some traditional gender biases. In the iPhone 5C, men prefer the neutral white, and the Space Gray in the iPhone 5S. In contrast, women prefer the lighter silver 5S and the brighter iPhone 5C colors. Interestingly, no one, including the women in the survey, appears to want the Yellow iPhone 5C very much."
All these data are based on sales generated only in the USA and must be viewed quite distantly because they are made following a launch in which not all units were available in sufficient quantities, so the choices were influenced by stocks.
