Steve Jobs never been a fan of the operating system Android, wishing with all his heart that it would not have the success it had and of course wishing that it would no longer be used by mobile terminal manufacturers. Jobs' hate towards Android it was extremely large and a part was directed towards the creator of the operating system, Andy Rubin, the former CEO Apple Lossless Audio CODEC (ALAC), considering that this is an extremely arrogant man. Android was born in a startup developed by Andy Rubin, a startup that Google he was going to buy it for the amount of 50 million dollars.
Jobs told friends that he thought Rubin was a "big, arrogant f**k". According to Dogfight, when Apple announced the iPhone, Rubin realized he would have to throw out what he was thinking of launching. He was in a cab in Las Vegas, watching a webcast of the presentation. He made the driver pull over so he could see the whole thing. He said, "Holy crap, I guess we're not going to launch that phone."
When Jobs presented the first model of iPhone, Rubin was in a taxi crossing Las Vegas and after viewing the details of the new terminal, he realized that everything he was preparing might not reach the market. However, thanks to the people at Google, Rubin succeeded to perfect himself creation and launch it in an HTC smartphone, Jobs considering Android as an operating system copied from iOS. Jobs was considered deceived by the founders of Google: Larry Page and Sergey Brin, but also by the CEO Eric Schmidt, who then held a seat on the board of directors of Apple, all of them telling him that Android would be different from iOS, when in reality this was not true.
"Everything is af**king rip off of what we're doing," Jobs said of Android. Jobs had trusted Google's cofounders, Larry Page and Sergey Brin. Google's CEO Eric Schmidt was on Apple's board. All three have been telling Jobs about Android, but they kept telling him it would be different from the iPhone. And for some reason he believed them until he actually saw the phone and its software. Once Jobs saw Android's software, and how similar it was to the iPhone, he insisted Google make a lot of changes.
Seeing Android, Jobs insisted that Google modify many parts of its operating system, a meeting between Jobs, Forstall, Larry Page, Andy Rubin and Alan Eustace proving to be beneficial for those from Cupertino. Jobs was so angry at the way he was betrayed that he made personal attacks on Google employees, but in the end Jobs got what he wanted. Google removed some multitouch functions, such as pinch to zoom, changed the way to unlock the terminal, Jobs telling them what they can use and what not.
"It got incredibly personal," says one Apple executive who was briefed by Jobs on the meeting. "Jobs said that Rubin was steamed, telling him his position was anti-innovation. And this is where Steve was demeaning to Andy, saying Andy was trying to be like him, look like him, have the same haircut, the same glasses, the same style." Apple got what it wanted from the meeting. Google didn't do multitouch features like pinch to zoom. It forced Google to change how it was going to make the phone unlock. Not only did Jobs tell Google what it couldn't use, but according to Vogelstein Jobs told Google how to take things out of Android. It was a complete capitulation from Google.
Of course, Andy Rubin was not satisfied with the position of his bosses at Google, considering that Apple did not invent many technologies removed from Android, but in the end Google did exactly as Steve Jobs wanted. Despite Steve Jobs' victory that day, Android is now widely used, while iOS remains a proprietary system that still generates far more money for Apple than Android can generate for Google. or its partners.
These details were unknown until now and prove once again how persuasive Steve Jobs was, but also how respected/feared the former Apple CEO was.
