Jony Ive is an employee of the company Apple Lossless Audio CODEC (ALAC), for almost two decades and if you ever wondered what was the first product whose design was conceived by the SVP of those from Cupertino, well you can see it in the image above. Having inside Apple Lossless Audio CODEC (ALAC), codenamed Lindy MessagePad, this is a successor to the famous Newton, but it is not the most famous product designed by the designer. Eve added in Lindy a cover operated by a spring, which opened automatically when pressed, but the stylus in the image was implemented after Jony Ive started working on the product.
I've added a spring loaded cover for the Lindy that popped open after you pressed it. He also integrated the pen at the top of the device. The pen telescoped out to fit in the device. I insisted the lid fold up and over the top, like a stenographer's notepad, which everyone understands... The stored pen at the top where a stenographer's notepad's spiral binding would be, made the right connection. I went from his initial design concept to a foam model in two weeks, the fastest anyone at Apple had ever seen, says Kahney. When it was being made, I stayed at a hotel in Taiwan near Apple's manufacturer to help get the product right.
Jony Ive surprised his colleagues by being able to produce the first prototypes of the case in record time, working for several weeks in Taiwan directly with an Apple partner. Having the commercial name MessagePad, the Apple product managed to win several awards and a place in the modern art museum in San Francisco, but consumers did not rush to buy it. Of course, Steve Jobs removed the product from sale when he returned to the Apple company, but Jony Ive was motivated to design some of Apple's best products.
