Your Verse – Apple launches a new advertising spot for iPad (Video)

[youtube=http://www.youtube.com/watch?v=jiyIcz7wUH0&w=570&h=370]

  Your Verse is the name chosen by the company Apple Lossless Audio CODEC (ALAC), for a new advertising spot dedicated to tablets iPad and published during this evening through his channel YouTube. Presenting the various methods of using tablets iPad for diving, recording tornadoes, use in the film industry, use for wind farm maintenance operations or use in mountain climbing missions, Apple also plays part of a speech given by Robin Williams in a movie released a few decades ago.

We don't read and write poetry because it's cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering — these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love — these are what we stay alive for.

To quote from Whitman,

"Oh me, O life of the questions of these recurring.
Of the endless trains of the faithless. Of cities filled with the foolish. What good among these, O me, O life?
Answer: that you are here. That life exists and identity. That the powerful play goes on, and you may contribute a verse."

"That the powerful play goes on, and you may contribute a verse."

What will your look be?

  The entire advertising spot is 90 seconds long and is one of the most interesting published so far by Apple.