[youtube=http://www.youtube.com/watch?v=G0FtgZNOD44&w=580&h=370]
Exactly 30 years ago Steve Jobs present for the first time Mac- one of the most successful creations of the company founded by him, and in the video clip above you can view this presentation. To celebrate 3 decades since this presentation, the senior vice-presidents of Apple Lossless Audio CODEC (ALAC),, Phil Schiller, Craig Federigi, and the vice president Bud Tribble they discussed in an interview about its evolution. They talk about how the Mac has changed in three decades, about the idea of implementing a touch screen, about combining iOS with OS X and much more.
There's a role for the Mac as far as our eye can see. A role in conjunction with smartphones and tablets, that allows you to make the choice of what you want to use. Our view is, the Mac keeps going forever, because the differences it brings are really valuable.
To begin with, Schiller claims that the Mac will be part of the development strategy of Apple Lossless Audio CODEC (ALAC), for many years from now, the product being seen as having an essential role in use together with smartphones or tablets, Apple not having any plans to abandon this product. Moving on, Craig Federighi talks about the importance of maintaining a boundary between iOS and OS X, each operating system being designed for certain types of users. Each operating system has a different interface, different functionalities, and for Apple it is important to maintain this delimitation between them.
The reason OS X has a different interface than iOS isn't because one came after the other or because this one's old and this one's new," Federighi said. Instead, it's because using a mouse and keyboard just isn't the same as tapping with your finger. "This device," Federighi said, pointing at a MacBook Air screen, "has been honed over 30 years to be optimal" for keyboards and mice. It's obvious and easy enough to slap a touchscreen on a piece of hardware, but is that a good experience?" Federighi said. "We believe, no.
In this idea, the same Federighi dashes the hopes of users who dreamed of a possible implementation of a touch screen in Macs, the vice president stating that such a product will never be launched on the market. One of the reasons why this product will not be launched is of course the existence of tablets, Phil Schiller claiming that we live in a world where we will own all types of mobile terminals, without necessarily having to choose one of them and he has right because no mobile terminal can do everything a PC does, but a PC is not portable enough like a tablet or a smartphone and a delimitation is needed between them.
"It's not an either/or," Schiller said. "It's a world where you're going to have a phone, a tablet, a computer, you don't have to choose. And so what's more important is how you seamlessly move between them all... it's not like this is a laptop person and that's a tablet person. It doesn't have to be that way."
Finally, Apple managers also talk about what made the Mac so popular, specifically the iPhones and iPad tablets. Bud Tribble claims that the development of iDevices helped reinvigorate the Mac development teams, and this contributed to the development and implementation of great new features for Apple's PCs. However, the success of the Mac in recent years is largely due to iDevices, Apple's mobile terminals bringing an enormous number of users into the Apple ecosystem, many purchasing a Mac after using an iDevice.
The thing that has turbocharged the Mac has been the advent of the iPhone and the iPad. That cross-pollination of ideas, the fact that the [Mac and iOS] teams are the same team, has propelled the Mac further than I had hoped for. The experience we're trying to create for people, that hasn't changed. The cool thing we're in the middle of right now is, we exist in both spaces. And I think, if you look at what we've done with multitouch gestures on the Mac trackpad, how to make that work in an environment like the personal computer while we're also exploring those experiences on everything from the iPod touch to the iPad ...it's so cool.
Although those from Apple did not provide details about the evolution of the Mac in the coming years, we can expect the implementation of more and more daring functions and the development of unique designs to be competitive with the mass of PCs available on the market.
