Admitting that iPhone 5C it turned out to be a semi-failure, Tim Cook however he admitted that iPhone 5S is by far the most popular iPhone found in the company's offer Apple Lossless Audio CODEC (ALAC),, also claiming that sales were affected by insufficient stocks. During the audio conference for the presentation of the financial results for Q1 2014, Tim Cook stated that terminal hunts iPhone 5S were much higher than the estimates made by the company, based on the fact that iPhone 5C will be more popular.
Of course, we are talking about a PR strategy through which Apple tries to "wash away" the shame of a failure, but Tim Cook he claims that his company would not have correctly estimated the demand for terminals iPhone 5S globally and for this reason the company lost serious sales. Those from Apple relied on the fact that the iPhone 5C will do much better and attract the attention of many more people, but in the end everyone wanted an iPhone 5S and because of the lack of terminals, they gave up on the purchase.
It took us some time in order to build the mix that customers were demanding. As a result, we lost some units for part of the quarter in North America.
Tim Cook stated that touch ID was the most popular function of the iPhone 5S, most users choosing to purchase this terminal based on it. The Apple company did not provide details about the difference in sales between the two new terminals launched at the end of last year, but it is estimated that iPhone 5S generates 2 times more sales than the iPhone 5C.
