iTunes Store, i.e. the entire multimedia content store of Apple Lossless Audio CODEC (ALAC),, generated in 2013 no less than 23.5 billion dollars for the company Apple Lossless Audio CODEC (ALAC),, i.e. approximately 10% of his total income. For the year 2013, revenues registered an increase of over 34%, and if iTunes Store if it were a company, then it would rank 130 in the famous Fortune 500, which lists the companies on the globe that generate the highest profit in an entire fiscal year.
Growth was driven by increases in revenue from App sales reflecting continued growth in the installed base of iOS devices and the expansion in the number of third-party iOS Apps available. Net sales of digital content, including music, movies, TV shows and books, from the iTunes Store was relatively flat in the first quarter of 2014 compared to the first quarter of 2013. During the last quarter Apple changed the pricing for iWork and OS X to zero1]. I estimate the net effect to have been a reduction in revenues from those software titles of about $350 million for the quarter.
Although Apple Lossless Audio CODEC (ALAC), registered a serious increase in the receipts generated by its stores, the total amount could have been higher if OS X Mavericks si iWork they would not have been given for free. Basically, Apple gave up substantial amounts of money to offer users free benefits when purchasing a Mac or an iDevice, and this will generate an increase in the sales of these terminals. Apple initially thought of the iTunes Store as a store that should cover its costs of existence, but in the end it produces a healthy profit and this is what motivates Apple to try to offer free benefits for us.
