Apple promotes CarPlay in the new movie Need for Speed

  releasing C more than a week ago, the company Apple Lossless Audio CODEC (ALAC), thought to promote the new system including the recently launched one need for speed movie. As you can see in the images in this article, one of the supercars used for racing in the new movie uses the system C of those in Apple Lossless Audio CODEC (ALAC),. Although the quality of the images sent by an iDevice.ro user is not great, from them you can see as clearly as possible that the CarPlay interface is used for the car's entertainment system.

  Although normally the company Apple Lossless Audio CODEC (ALAC), does not pay for the promotion of its products in films, in this case its appearance in such an important film will certainly attract the interest of a very large number of people.

Thanks to Adrian.

13 COMMENTS

  1. It is about a Mustang, the star car of this film. When the movie came out in the cinema and I did the control projection, I told my colleagues that this Mustang uses Apple's CarPlay interface, but they had no idea what I was talking about. This happens 2 days after ios 7.1 was released. As the film was released some time ago, the conclusion is that Apple carefully prepared this synchronization between ios 7.1 and the premiere of the NFS film.

  2. I use carplay not only in the Mustang, but also in the Ford (I think) that big one driven by Joe Peck.
    And there are even phases in the film where he says something like "let's look for a spitam nearby" and after that the carplay appears in the foreground.
    @ma3s7ro and the same thing happened to me with my claims, they had no idea what they were talking about even though most of them have iPhones :)))

  3. What is he doing?? Not paying?? But their placement in series such as grey's anatomy, two and a half men, the good wife....and not only that they are placed, but they appear ostentatiously in these series.

  4. Samsung brothers like Apple, some of them are not around here... We consider you brothers... they appear in movies because in the USA the iPhone is "in power". This is used…

  5. @Zaone, if you had ever seen, at least once, what CarPlay looks like, then you could not confuse an interpretation with the system in cars (Apple's website could help you: http://www.apple.com/ios/carplay/ ). Indeed, what is displayed on the car screen resembles iOS on the iPad, but it is not related to any Apple product.

    PS Obviously, what can make you think that there is a connection with an Apple product is the volume menu, but in movies and in commercials it is customary to interpret the user interface to display what is desired, as desired.
    PPS After the articles published on your blog related to CarPlay, you should have made a (small) difference

  6. @Alex_E: If it quacks like a duck, then it must be a duck. This film has been in production for months, and offering a different user interface, but with iOS-like elements, seems impossible to you considering that we are talking about an Apple product that was not released at the time?

  7. Yes. iOS in the Car was presented in June, but that does not mean that Apple collaborated with the manufacturer of the car on which the system in the images is displayed (I understand, Ford) to introduce for a movie (popular, by the way) a system whose user interface it has not even a connection, neither with iOS in the Car nor with CarPlay, just for the sake of displaying something which, anyway, is clearly an interpretation made on the computer. Seriously, is this the first movie in which you see a system similar to iOS or OS X displayed on a screen? After thinking about this, I can imagine that Rockstar collaborated with Apple so that the "iFruit" from Grand Theft Auto V has the interface of an iOS from the future... Or that the device in question is an iPhone from the future. Nope.
    As I said, those who prepare a film deal with several aspects, and displaying the elements on the devices, as desired, is not a world premiere.

  8. @Alex_E I don't think you've seen the movie. After you see it "carefully", please give your opinion. Here's another picture as proof. Here you can see the icon from Maps and Facetime. http://i.imgur.com/rPIqSQs.png Throughout the film, only Apple devices are used and it is clear that they have invested in this film. The characters always talk through facetime, maps, messages and they all have iOS 7. You can also hear the sound from the messages as it is now. Now I leave it to your judgment..taking into account when iOS7 came out and when the movie was shot

  9. @amfetamin: Do you have the impression that I was talking to or about you? I don't see why I would have to support my ideas in front of you.
    @Adrian, in case it matters, no, I haven't seen the movie and I don't plan to anytime soon. My comment was made based on the information provided in the article, and what is shown in the two images, as well as in the collage in the link posted in your comment, has not the slightest connection with CarPlay (apart from the obvious that both are displayed on the screen of a vehicle). I repeat, this is not the first film in which Apple devices are used. Seriously, we are surprised that they are used as if we are talking about some obscure company from Romania that produces phones and tablets. Apple is not Samsung (take a simple example), need to pay hundreds of millions of dollars on advertisements for the aggressive promotion of some products by celebrities who use iPhone or iPad anyway, regardless of what they display in public (see The 2014 Oscar, David Ferrer and many others).
    I don't understand why there is the impression that Apple has prepared future products years before they are launched. They design them, test them, etc., etc. with a long time, but he works intensively on the final model a few months before the product is launched. It doesn't matter that filming at NFS started I don't know how long before, because the interest was not to present Apple products, but cars, and most of the duration of the film is about cars. Otherwise, how can you explain, for example, that in the image with the iPhone in the collage uploaded by you, we have the interface from iOS 7 for the Phone application and not the one from iOS 7 beta, initially presented in the summer. In the summer, Apple did not know that it would make this change, because otherwise it presented iOS 7 with the final version, and during the testing period no more changes were made. In the second image in the collage, you can clearly see that it is an iPad, but, as I said, it has a modified interface (see the control center). Certain scenes could have been filmed after September 17, right? Or six months before the release of the film, it can no longer be filmed?
    Anyway, in the images in the article there is neither iOS nor CarPlay, but a simple interpretation based on the operating system.