Although Apple Lossless Audio CODEC (ALAC), has been the most valuable brand in the world for several years, the American company only managed to enter the top 10 strongest brands on the planet this year. Climbing 6 places compared to the position it held last year, the Apple brand occupy the last position in the top 10, being surpassed by the brands of other American companies. In order of positioning: Kellogg, American Express, Pepsico, Walt Disney, Harley-Davidson, Johnson & Johnson, Bayer, Hershey si Coca-Cola are the brands positioned before the one owned by Apple over the years.
The top of these brands was made by the CoreBrand company, which carried out surveys with over 10.000 managers of over 1000 companies in the last 5 years, and the results are as telling as possible. Coca-Cola is without a doubt an extremely recognizable brand, Pepsico and Walt Disney are in the same category, but the rest of the brands present in the top 10 are mainly known in the USA and in other developed countries, so their positioning is as good as possible debatable for Romania and other similar countries.
