User loyalty is one of the most important factors of a company's popularity, and from this point of view Apple Lossless Audio CODEC (ALAC), win without problems in front Samsung. According to a study recently, 76% of iPhone owners are willing to buy a new model of the product Apple Lossless Audio CODEC (ALAC),, only 58% of Samsung customers being willing to do the same. More than that, Apple Lossless Audio CODEC (ALAC), attracts 24% of users who switch from one platform to another, convincing owners of many types of terminals to buy a iPhone.
The interesting part is that apart from Apple and Samsung, no competitor has at least as loyal customers, the other manufacturers having a retention rate of less than 40%. However, Samsung attracts more customers who leave an old platform, Apple failing to surpass the manufacturer of Android terminals from this point of view, but maybe iPhone 6 will change things.
