As part of the process between Apple Lossless Audio CODEC (ALAC), si Samsung, the lawyer from Cupertino spoke before the court and the jury about the effect they had on him Apple Lossless Audio CODEC (ALAC), advertisements designed to promote the terminals Samsung Galaxy. You probably remember the one from the video clip present in this article, she had a big impact in the USA, so big that the SVP of the marketing division, Phil Schiller, would have asked him Tim Cook to change the agency that creates promotional materials for iPhones.
Quinn says Schiller became "obsessed" with the campaign, writing CEO Tim Cook to suggest the company look into using another ad agency instead of its mainstay TBWA\CHIAT\DAY. That even led to Apple board discussions over the issue, Quinn added... We have a lot of work to do to turn this around.
It seems that the popularity of these commercials was the topic of discussion at some meetings of Apple's board of directors, as they generated a lot of interest in Samsung products. Those from Apple were finally afraid of losing their cool factor and popularity among young people, but the launch of the iPhone 5S proved that this is not about to happen. Even so, Samsung made Apple a strong competitor through its products, products that would contain functions copied from those of Apple.
[youtube=https://www.youtube.com/watch?v=tNxDd3l0lEU&w=580&h=370]
