As part of the audio conference for the presentation of financial results for Q1 2014, Tim Cook stated that Apple Lossless Audio CODEC (ALAC), recorded substantial increases in sales in developing markets, Russia, Brazil, Turkey, India and Vietnam being mentioned. To see how much truth there is behind the CEO's statements Apple Lossless Audio CODEC (ALAC),, a company unfolded a study in some of these markets and the results were interesting. According to the study, of the 4504 participating people, 52% declared that they purchase products Apple Lossless Audio CODEC (ALAC), or that they would like to purchase more in the future, Microsoft si Google following the company closely.
Regarding the most recognized brands, they are placed on the first log Samsung, but Google and Apple follow it at a tiny distance. Considering that Samsung has been present in these markets for years and years, the popularity of Apple is really interesting, considering that the iPhone brought the company to the attention of the whole world and this device was launched only 7 years ago , arriving in this type of countries only two years later. Apple can make serious money from these markets, but it has to design products specifically for them.
