products Apple Lossless Audio CODEC (ALAC), appear regularly in movies, shows TV or serials, in most cases the producers displaying the logos of the American company and consequently promoting its products. Although Apple Lossless Audio CODEC (ALAC), the company has not been extremely actively involved in promoting its products in shows, films or series she seems very interested to do this, so now they hire a person specialized in product placement, that is, in the placement of products in all kinds of creations that are broadcast on small or big screens.
- Product placement in film & television. Work with the creative side of film & TV to like Apple products. This includes getting necessary approvals, managing and trafficking product inventory, following up with studios, and monitoring media for successful placements.
- Build and maintain relationships with high-profile influencers. Influential Apple users could be directors, actors, artists, athletes, designers and select brands or institutions. Determine which relationships have the potential to maximize benefit to Apple.
- Leverage relationships to book events at Apple Store Soho. Collaborate with Apple Retail, PR and iTunes to ensure maximum positive outcome for the effort. Produce a podcast for each event into iTunes and maximize the promotional value of the content through PR efforts and partner channels.
The use of a company's products in such productions can generate extremely high awareness about them and can convince quite a few people to make a purchase, Apple being perfectly aware of this. Even if you have seen iPhones, iPads or Macs in many productions, get ready for them to appear more often and in a much more important role in the productions that will be launched in the following years.
