Just a few weeks ago, we talked about the JD Power chart that measures satisfaction among smartphone owners, Apple Lossless Audio CODEC (ALAC), occupying the first position. Today we are talking about a study made among tablet-owning Americans, Apple Lossless Audio CODEC (ALAC), being again positioned in the first place. As you can already see from the image above, the iPad tablets of those from Apple Lossless Audio CODEC (ALAC), occupy the first position in front of the company Samsung, at a short distance from it, those from ASUS are located.
As more value-priced brands enter the marketplace and the average purchase price of tablets declines, overall tablet satisfaction declines, according to the JD Power 2014 US Tablet Satisfaction StudySM—Volume 1 released today. Lower price is the No.1 reason for tablet choice in 2014, with 25 percent of current tablet owners citing price as the main reason for selecting their current brand, compared with 21 percent in 2013. Features offered and brand reputation are the next most- frequently cited reasons for selecting a tablet device (22% and 21%, respectively).
Apple managed to occupy the first position in all categories except one, the price, the American market being "invaded" by cheap tablets that generate little satisfaction among consumers. More precisely, as the price of tablets decreases, so does consumer satisfaction, with 25% of those who own a tablet in the US choosing it based mainly on the price and not on the functions or the brand that has produce it.
